ISM Announcement Release 800x400 Article Beauty
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 11/18/09

    PIR Honored With Communications Award

    Phoenix International Raceway has been selected as the winner of the 2009 Excellence in New Communications Award for Customer Relationship Management in the Corporate Division...

  • Jimmie Johnson


    Johnson Wins Checker O'Reilly Auto Parts 500

    A week after teasing the field with a 38th-place finish at Texas, Jimmie Johnson regained control of his championship run by winning the Checker O’Reilly Auto Parts 500...

  • 11/14/09

    Edwards Wins Able Body Labor 200

    Carl Edwards won Saturday's Able Body Labor 200 to postpone Kyle Busch's formal NASCAR Nationwide Series championship clinching party for one week...

  • 11/14/09

    Second Camping World West Race Added

    A longtime contributor to the history of the NASCAR Camping World Series West, PIR has secured the season finale and will host two races on the regional tour in 2010...

  • 11/13/09

    Martin Truex Jr. On Pole for Sunday

    Martin Truex Jr. stormed from mid-pack to the pole in Friday's qualifying session for the Checker O'Reilly Auto Parts 500 at Phoenix International Raceway...

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