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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 10/29/10

    PIR & NASCAR FANS CELEBRATE VETERANS DAY

    To help NASCAR fans celebrate Veteran’s Day, Phoenix International Raceway will pay tribute to the generations of men and women who have served or are currently serving in the U.S. Armed Forces during the Kobalt Tools 500 pre-race show...

  • 10/28/10

    GEARS AND GALAXIES EVENT SET FOR NOV. 10

    NASCAR driver Michael McDowell – a product of Glendale, Ariz. – and former NASA astronaut William Gregory will meet fans and answer questions about the thrills and challenges of their respective fields at “Gears and Galaxies” Night on Wednesday, Nov. 10, at Challenger Space Center in Peoria...

  • 10/26/10

    PARK ‘N RIDE MAKES IT EASY FOR FANS

    Phoenix International Raceway has announced its operating schedule for its Park ‘N Ride program – encouraging race fans to take advantage of the shuttle service when traveling to and from the Kobalt Tools 500 NASCAR Sprint Cup Race on Sunday, Nov. 14...

  • 10/25/10

    DANICA PATRICK TO MAKE HER PIR NASCAR DEBUT

    Patrick to participate in Q&A at Budweiser ROLL-BAR stage...

  • 10/25/10

    Friday Pit Notes

    Good morning, Happy Veterans’ Day weekend and welcome to Friday activities of the Kobalt Tools 500 event weekend at Phoenix International Raceway...

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