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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 01/25/11

    3 AMIGOS TEQUILA RETURNS AS RACE SPONSOR

    Phoenix International Raceway President Bryan R. Sperber announced 3 Amigos Tequila – the Official Tequila of PIR – as title sponsor for the upcoming NASCAR K&N Pro Series West race at PIR on Feb. 24...

  • 01/20/11

    FAN SCHEDULE ANNOUNCED FOR FEBRUARY RACE

    Four days of NASCAR action will return to Phoenix International Raceway next month, Feb. 24-27, headlined by the SUBWAY Fresh Fit 500™ Sprint Cup Series race on Feb. 27. The event schedule, which occurs one week after the DAYTONA 500, showcases a different NASCAR series race each day...

  • 01/19/11

    PIR TO PROMOTE OCTANE AT BARRETT-JACKSON

    As car enthusiasts from around the world gather at the 40th Anniversary Barrett-Jackson Collector Car Event in Scottsdale this week, Phoenix International Raceway will be on site to celebrate the milestone and showcase its exclusive luxury lounge, Octane, and the SUBWAY Fresh Fit 500™ race weekend February 24-27...

  • 01/06/11

    JOHNSON TO HELP PIR KICK OFF NASCAR SEASON

    Five-time defending Sprint Cup Champion Jimmie Johnson – driver of the No. 48 Lowe’s Chevrolet – will participate in a one-of-a-kind fan event at Casino Arizona’s Talking Stick Resort in Scottsdale and will help PIR unveil a 48-hour ticket special for the SUBWAY Fresh Fit 500™ at PIR on Feb. 27...

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