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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 02/28/13

    Fan Fest with DAYTONA 500 Winner

    Phoenix International Raceway President Bryan R. Sperber announced today that PIR will host a free ‘Fan Fest’ with the newly crowned 2013 DAYTONA 500® Winner, Jimmie Johnson on Thursday, February 28 at Westgate Entertainment District. Johnson will also be on-ice during the Phoenix Coyotes vs. Minnesota Wild game that evening to drop the ceremonial first puck.

  • 02/22/13

    BOBBY PULIDO TO SING NATIONAL ANTHEM

    Phoenix International Raceway President Bryan R. Sperber announced today that Tejano music star Bobby Pulido will perform the Star Spangled Banner prior to the inaugural NASCAR Mexico Race Toyota Series race at Phoenix International Raceway on March 1.

  • 02/21/13

    CONJUNTO PRIMAVERA TO PERFORM AT NASCAR MEXICO TOYOTA SERIES RACE

    Phoenix International Raceway President Bryan R. Sperber announced today that the popular Mexican musical group Conjunto Primavera will be performing live at the March 1 NASCAR Mexico Toyota Series race.

  • 02/21/13

    TOYOTA TO SPONSOR FIRST STATESIDE NASCAR MEXICO TOYOTA SERIES RACE

    Phoenix International Raceway (PIR) President Bryan R. Sperber announced today that Toyota will be the title sponsor for the Toyota 120 NASCAR Mexico Toyota Series race at PIR on Friday, March 1. The landmark event will be the first time that the NASCAR Mexico Toyota Series has competed in the United States.

  • 02/20/13

    PIR SIGNS PROMOTIONAL PARTNERSHIP WITH AURAMIST

    Phoenix International Raceway President Bryan R. Sperber announced today that Auramist, Inc. has signed on as a promotional partner, joining PIR’s family of brands. Auramist offers consumers and businesses a range of uniquely dry misting fans that are designed to enhance people’s comfort, safety and productivity.

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