ISM Announcement Release 800x400 Article Beauty
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 09/25/08

    Edwards & Harvick Appearing in Hospitality Club

    Chase for the NASCAR Sprint Cup competitors Carl Edwards and Kevin Harvick will appear in Phoenix International Raceway's hospitality areas on Sunday, November 9. Tickets remain available

  • 09/15/08

    Park N' Ride Program Returns for November

    Phoenix International Raceway is encouraging race fans to make their trip to the track a smooth one on Sunday, November 9

  • 09/14/08

    Hornaday On the Rise in Craftsman Truck Series

    Defending NASCAR Craftsman Truck Series champion Ron Hornaday Jr. has come on strong in recent weeks, and he's making his move just in time for the Lucas Oil 150 at Phoenix International Raceway. Along with chasing his fourth series championship at PIR on Friday, November 7, Hornaday will also take part in a special partnership between PIR, Kevin Harvick Inc., and the Veterans of Foreign Wars

  • 09/12/08

    Hefty® with PIR for NASCAR Nationwide Series

    Phoenix International Raceway President Bryan R. Sperber has announced that Pactiv Corporation's Hefty® brand will be the title sponsor of PIR's November NASCAR Nationwide Series race - titled the Hefty® Odor Block™ 200. The race entitlement is the first with PIR for the Hefty® brand

  • 09/12/08

    A Look to the 2008 Chase for the Sprint Cup

    The 2008 Chase for the NASCAR Sprint Cup begins Sunday in New Hampshire

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