ISM Announcement Release 800x400 Article Beauty
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 10/29/08

    "Stars and Stripes" Hat for Veterans Day

    NASCAR fans at Phoenix International Raceway this November will have a chance to exhibit their American spirit, win a once-in-a-lifetime opportunity, and look good while doing so

  • 10/23/08

    Candlebox at Checker O'Reilly Auto Parts 500

    Known for explosive live shows, past and current Billboard-rated singles - including 1990s mainstays such as "You" and "Far Behind" -and powered by the momentum of their first new album in 10 years, Candlebox will perform at Phoenix International Raceway on November 9

  • 10/20/08

    SPEED Cantina Set for Grand Opening!

    Building upon a commitment to enhance the overall fan experience at Phoenix International Raceway, track President Bryan R. Sperber recently announced an innovative collaboration with SPEED™ to provide the latest at-track entertainment for NASCAR fans, as plans were unveiled for "SPEED Cantina" - a one-of-a-kind sports bar & grill set to open over PIR's upcoming November 6-9 event weekend

  • 10/19/08

    Clint Bowyer & Brandon Webb Unite for Charity

    NASCAR Sprint Cup Series driver Clint Bowyer, Arizona Diamondbacks pitcher and 2006 National League Cy Young Award winner Brandon Webb, and Phoenix International Raceway President Bryan R. Sperber recently announced plans for the charity event "Offspeed," set to take place at PIR's exclusive lounge, Octane, on Thursday, November 6 at 5:30 p.m.

  • 10/18/08

    PIR and SPARK Magazine Unite for "ASU Night"

    Arizona State University's SPARK Magazine and Phoenix International Raceway will team up Friday, November 7 to present the first "ASU Night" at the track, all within the high-speed atmosphere of the NASCAR Craftsman Truck Series

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