ISM Announcement Release 800x400 Article Beauty
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 08/27/10

    Blog: NASCAR's 'Silly Season' heats up

    As NASCAR’s regular season winds down before the Chase for the Sprint Cup begins, the sport’s so-called “silly season” is revving up. Here’s a team-by-team list of changes for 2011...

  • 08/25/10

    PIR to host Red Cross blood drive

    Come to the track as a fan, leave as a hero. That's the mantra for NASCAR fans at Phoenix International Raceway that have the chance to help save lives by rolling up their sleeves...

  • 08/19/10

    PIR receives six races in four NASCAR series

    Following NASCAR’s 2011 schedule announcement Wednesday, PIR President Bryan R. Sperber confirmed today that the track will host a total of six races in 2011...

  • 08/18/10

    Sperber named No. 7 Sports Power Broker

    Phoenix International Raceway President Bryan R. Sperber has been named as the No. 7 power broker by MVP Magazine in the second annual list of Top 30 Power Brokers in the Valley’s sports market...

  • SUBWAY Fresh Fit 500 Start


    Blog: PIR maintains two Sprint Cup Weekends

    This week, Phoenix International Raceway announced its 2011 schedule and the news was good: PIR will maintain two Sprint Cup weekends in the face of widespread schedule realignment by NASCAR...

© 2017 Phoenix International Raceway


ISC Track Sites