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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 02/20/14

    SAFEWAY STORE RETURNS TO PIR RACE WEEKEND

    The fan favorite Safeway store will return to Phoenix International Raceway in the camping area at the race track this March for PIR’s upcoming The Profit on CNBC 500, Presented by Small Business Fueling America NASCAR Sprint Cup Series race weekend Feb. 27-March 2. As the Official Grocery partner of PIR, Safeway will offer race fans an extensive selection of food, snacks and other campground favorites.

  • 02/20/14

    BLUE JEANS GO GREEN 200 RACE OFFICIALS

    American Idol Season 9 winner Lee DeWyze will perform the national anthem prior to the start of the Blue Jeans Go Green 200™ presented by Cotton, The Fabric of Our Lives®, NASCAR Nationwide Series race at Phoenix International Raceway on Saturday, March 1, PIR President Bryan R. Sperber announced today.

  • 02/20/14

    KEVIN HARVICK TO APPEAR AT BUD ROLL-BAR

    NASCAR Sprint Cup Series star Kevin Harvick, driver of the No. 4 Budweiser Chevrolet, is scheduled to appear at Phoenix International Raceway’s Budweiser ROLL-BAR Club for a question-and-answer session with NASCAR fans before The Profit on CNBC 500 Presented by Small Business Fueling America NASCAR Sprint Cup Series race on Sunday, March 2.

  • 02/19/14

    RACING LEGENDS RETURN TO PIR SPRING WEEKEND

    A number of the greatest drivers to ever turn a lap on the oval at Phoenix International Raceway will return to the Valley of the Sun to help kick off the track’s 50th anniversary season, PIR President Bryan R. Sperber announced today.

  • 02/18/14

    SAUL 'EL JAGUAR' TO PERFORM AT NMTS RACE

    Phoenix International Raceway President Bryan R. Sperber announced today that the popular Mexican singer Saul Alarcon “El Jaguar” will be performing live at the February 28 NASCAR Mexico Toyota Series race.

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