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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 11/07/12

    DRIVERS, DOMINICK CRUZ APPEARANCES

    Fans attending the AdvoCare 500 race weekend at Phoenix International Raceway will be treated to hearing from some of NASCAR’s top drivers prior to the action on the track Saturday and Sunday, November 10-11.

  • 11/07/12

    VETERANS DAY SALUTE DURING ADVOCARE 500

    Phoenix International Raceway and NASCAR fans in attendance at the AdvoCare 500 NASCAR Sprint Cup Series race will celebrate Veterans Day by paying tribute to the generations of men and women who have served or are currently serving in the U.S. Armed Forces during the pre-race show beginning at 12:30 p.m. on Sunday, November 11.

  • 11/07/12

    GOVERNOR BREWER TO SERVE AS HONORARY STARTER

    Arizona Governor Jan Brewer has been selected as the Honorary Starter for the AdvoCare 500, Phoenix International Raceway President Bryan R. Sperber announced today. As the Honorary Starter, Governor Brewer will wave the green flag to start the AdvoCare 500, as well as greet the drivers during pre-race ceremonies on Sunday, Nov. 11, 2012.

  • 11/05/12

    VEKTOR VODKA TO BE PIR'S OFFICIAL VODKA

    Phoenix International Raceway President Bryan R. Sperber has announced that the track will welcome Arizona-based Vektor Vodka to its family of Official Partners. Vektor Vodka will kick off their partnership as PIR’s Official Vodka during the November 11 AdvoCare 500 NASCAR Sprint Cup Series weekend with the opening of the Bar Vektor Vodka Lounge in the fan midway and the presenting sponsorship of PIR: After Dark.

  • 11/05/12

    PIR GROOMS TRACK’S SURFACE FOR ADVOCARE 500

    Phoenix International Raceway President Bryan R. Sperber announced today the completion of a pre-event track grooming program in advance of the November 11 AdvoCare 500 NASCAR Sprint Cup Series Race, the semi-final race in the Chase for the Sprint Cup.

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