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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 02/17/14

    MICHAEL MCDOWELL TO PARTNER WITH PIR'S 50TH

    Phoenix International Raceway will team with local driver Michael McDowell to kick off the race track’s 50th anniversary in true NASCAR style with a sponsorship of McDowell’s car, PIR President Bryan R. Sperber announced today.

  • 02/17/14

    AZ LOTTERY OFFERS FANS CHANCE TO WIN BIG

    Phoenix International Raceway, the Arizona Lottery and Safeway are teaming up to offer race fans the chance to win big during PIR’s 50th anniversary season, PIR president Bryan R. Sperber announced today.

  • 02/13/14

    SONNEN NAMED HONORARY PACE CAR DRIVER

    UFC fighter and FOX Sports analyst Chael Sonnen has been named Honorary Pace Car Driver for The Profit on CNBC 500, Presented by Small Business Fueling American NASCAR Sprint Cup Series race at Phoenix International Raceway on Sunday, March 2 PIR President Bryan R. Sperber announced today.

  • 02/13/14

    'MEMORY LANE' TO FEATURE 50 YEARS OF HISTORY

    As Phoenix International Raceway prepares to kick off its 50th anniversary season, the track is inviting fans to take a stroll down, ‘Memory Lane, Presented by BlueMedia’ a one-of-a-kind historical exhibit featuring race cars and memorabilia with connections to the track’s past.

  • 02/12/14

    TALKING STICK RESORT RETURNS AS SPONSOR

    The 2014 season will be a big one at Phoenix International Raceway (PIR) as the track celebrates its 50th anniversary. PIR President Bryan R. Sperber announced today that the track’s spring NASCAR race weekend will begin with the Talking Stick Resort 75 NASCAR K&N Pro Series-West race

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