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Sep26
PHOENIX RACEWAY SIGNS ISM CONNECT AS NAMING RIGHTS PARTNER
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • 02/09/11

    PIR ASKS FANS TO VOTE FOR TOP TRACK MOMENT

    Four days of NASCAR action will return to Phoenix International Raceway next month, Feb. 24-27, headlined by the SUBWAY Fresh Fit 500™ Sprint Cup Series race on Feb. 27. The event schedule, which occurs one week after the DAYTONA 500, showcases a different NASCAR series race each day...

  • 02/04/11

    BOULDER CANYON KETTLE CHIPS TO DEBUT AT PIR

    Boulder Canyon™ Natural Foods has joined the Phoenix International Raceway (PIR) family of corporate partners, PIR President Bryan R. Sperber announced today. Boulder Canyon will make its debut February 24-27 during PIR’s SUBWAY Fresh Fit 500™ NASCAR event weekend...

  • 02/04/11

    PARK ‘N RIDE PROGRAM EASES TRAVEL TO PIR

    Phoenix International Raceway has announced the operating schedule for its Park ‘N Ride program – encouraging race fans to take advantage of the shuttle service when traveling to and from the SUBWAY Fresh Fit 500™ NASCAR Sprint Cup Series race on Sunday, Feb. 27...

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