November 6 NASCAR Championship Weekend

Thursday, April 16, 2009

Two tastes of the desert will be available for fans at Phoenix International Raceway to enjoy as NASCAR rolls into the Valley of the Sun, as Rattlesnake Bites and “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita will make their debuts during the SUBWAY Fresh Fit 500™ event weekend.

For more than a decade, the recipe for “Crazy” Jack’s “Almost World Famous” Prickly Pear Margarita seemed lost for good to the annals of race weekends gone by, but the refreshing taste concocted by a lovable NASCAR fan of the past is making a return to rejuvenate the taste buds of fans in attendance for the SUBWAY Fresh Fit 500™.

A libation first created by Tombstone, Ariz.’s “Crazy” Jack Henderson at Phoenix’s first foray into Sprint Cup action in 1988 and enjoyed by fans for years after that, the Prickly Pear Margarita recipe disappeared mysteriously, along with Henderson, following Rusty Wallace’s win in the Valley of the Sun 11 years ago. Following the recipe’s recovery by the track’s diligent operational staff in pre-race preparations, the drink will be sold for $8 at five locations at Phoenix International Raceway: on the Bobby Allison Grandstand mezzanine, at a stand adjacent to the Chevrolet display on the Midway, and behind each of the Allison, A.J. Foyt, and Richard Petty Grandstands surrounding the frontstretch and first two turns.

To delve further into the true Southwestern experience, race fans can also sink their teeth into PIR’s new Rattlesnake Bites. One order, set to cost $12, contains four 2.5-ounce pieces of deep-fried rattlesnake, and can be purchased at the food court located behind the A.J. Foyt Grandstand.

With a cool drink to beat the Arizona heat and the tasty companion of real rattlesnake, the appetites of fans at Phoenix International Raceway will be satisfied from flag to flag.

Tickets to all events throughout the SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway are available at the newly-designed or by calling 1-866-408-RACE (7223).

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