November 6 NASCAR Championship Weekend
Lesa France Kennedy

Thursday, October 15, 2009

From ISC Release

International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced that Forbes has named ISC Chief Executive Officer Lesa France Kennedy the Most Powerful Woman in Sports. In selecting its list, Forbes focused primarily on individuals "whose decisions affect the largest sports-related revenue streams - be they from teams, leagues or corporate sponsors."

International Speedway Corporation is the parent company of Phoenix International Raceway.

The article dated October 14, 2009, states France Kennedy's "26-year career at ISC spans a period that expanded the sport past its Southern base." The article added, "She rose to president in 2003 and to CEO this June. Analysts say she's played a big role in most all of the company's acquisitions and improvement projects dating back to the 1990s."

"It is truly an honor to be included in this prestigious list alongside many colleagues and marketing partners," said France Kennedy. "This recognition is a testament to the continued strength of NASCAR and its commitment to the fans. Our team continues to provide the most thrilling and innovative experiences in motorsports entertainment while continuing to broaden the reach of our industry. Without the focus and support of our outstanding senior management team and all ISC employees, this honor would not have been attainable."

France Kennedy sits atop a list of the 10 Most Powerful Women in Sports, which includes: Donna Goldsmith, Chief Operating Officer for World Wrestling Entertainment; Heidi Ueberroth, President, International Business Operations for the NBA; Katie Bayne, Chief Marketing Officer for Coca-Cola North America; Virginia McCaskey, Principal Owner of the Chicago Bears; Jamie McCourt, Chief Executive Officer for the Los Angeles Dodgers; Rita Benson LeBlanc, Part Owner and Executive Vice President for the New Orleans Saints; Denise DeBartolo York, Principal Owner of the San Francisco 49ers; Kathryn Carter, Executive Vice President for Soccer United Marketing; Sarah Robb O'Hagen, Chief Marketing Officer for Gatorade; and Stacey Allaster, Chief Executive Officer for the Women's Tennis Association. The complete article may be found at

Tickets to all events throughout the Checker O’Reilly Auto Parts 500 Presented by Pennzoil weekend at Phoenix International Raceway are available at the newly-designed or by calling 1-866-408-RACE (7223). The PIR Ticket Office is open weekdays from 8 a.m. to 5 p.m. at 125 S. Avondale Blvd., just south of I-10 at Exit 131 in Avondale.

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