Phoenix International Raceway President Bryan R. Sperber has announced that the track will welcome Arizona-based Vektor Vodka to its family of Official Partners. Vektor Vodka will kick off their partnership as PIR’s Official Vodka during the November 11 AdvoCare 500 NASCAR Sprint Cup Series weekend with the opening of the Bar Vektor Vodka Lounge in the fan midway and the presenting sponsorship of PIR: After Dark.
”We’re delighted to welcome Vektor Vodka as a sponsor at Phoenix International Raceway,” said Sperber. “Having a high-quality product that is also a hometown brand is particularly exciting to us and something we know our fans will enjoy.”
Vektor Vodka will be introducing a signature drink available to fans throughout the midway called The Redline, as well as having their logo proudly displayed on the hood of Bobby Labonte’s #47 JTG-Daugherty Toyota Camry.
Helping to keep PIR’s party alive after the checkered flag, PIR: After Dark will feature NASCAR guests Brad Daugherty and Bobby Labonte.
“Teaming up with a powerhouse venue like Phoenix International Raceway is a natural progression for us,” said Native Spirits CEO Dr. Mark S. Williams. “This is our hometown, and having Vektor Vodka on the hood of the JTG-Daugherty Racing #47 Toyota with an icon like Bobby Labonte on the wheel at PIR is incredible. This is our first year in what we hope will be a long term relationship with NASCAR, PIR, and the most loyal fans in sports.”
Vektor Vodka is distilled and bottled in Samara, Russia’s oldest and most distinguished distillery. It is distilled 7 times from Russian winter wheat, using only Lux class spirit, and Birchwood filtration - giving Vektor a refined taste, and a luxuriously smooth finish. Dr. Williams has been developing the brand for over 4 years, and plans to expand the portfolio to other ultra-premium spirit brands from, as their namesake implies, their “native” countries. More information can be found at www.vektorvodka.com
Tickets to the exciting Nov. 8-11 AdvoCare 500 NASCAR event weekend at PIR are available now and start at just $25. To purchase tickets or for more information, visit PhoenixRaceway.com or call 1-866-408-RACE (7223).