November 6 NASCAR Championship Weekend
New Phoenix International Raceway website shown on a computer screen.


In an effort to enrich communication with fans, Phoenix International Raceway launched a new design for its website,, to kick off the 2015 season. Featuring a data-driven, more engaging user experience, the new site includes a crisp, vibrant design as well as streamlined navigation and enhanced fan content.

“We are constantly looking for ways to enhance the fan experience at Phoenix International Raceway,” said PIR President Bryan Sperber. “We want to be the go-to source of information for all things PIR related and are excited to launch a new and improved”

Designed to bring the fan experience to the forefront, the site features bold photos and new navigational panes added to guide fans through the event weekend experience. The navigation and overall site structure are based on extensive analysis of traffic patterns and search engine optimization.

Sections include ticket purchasing, selection of race weekend offering and raceday add-on’s to complete their experience and information on visiting the track. In addition, the PIR News section launched with an upgraded article search so fans and media alike can sort through stories from PIR’s past.

New content added to the website includes a PIR record book, PIR history and timeline and an all new camping and RV visitors section, among other tweaks. In the coming weeks, a Spanish language “PI Ren español” section will be added, along with interactive multimedia offerings to even further engage with fans of ZOOMTOWN, U.S.A.®, Phoenix International Raceway.

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