Casino also continues as entitlement partner for ARCA Menards Series West finale as NASCAR Championship Weekend approaches
PHOENIX (Oct. 30, 2024) – Phoenix Raceway and Desert Diamond Casino are extending their winning partnership with a powerful upgrade.
The racetrack announced today that Desert Diamond Casino will remain the Official Casino of Phoenix Raceway through 2027, while also gaining the naming rights to the track’s state-of-the-art Desert Diamond Casino Infield Experience. Moreover, Canyon 2 at Phoenix Raceway will remain the Desert Diamond Casino Canyon, an integral part of the one-mile, championship raceway that boasts two NASCAR weekends each year, including NASCAR Championship Weekend.
In addition, the ARCA Menards Series West championship race on Nov. 8 at Phoenix Raceway will be named the Desert Diamond Casino West Valley 100, as the Raceway and Casino continue an impactful partnership that began in 2016.
“We treasure our partnership with Desert Diamond Casino, and we know they are going to bring an incredible sparkle to the Desert Diamond Casino Infield Experience,” said Phoenix Raceway President Latasha Causey. “It is certainly a winning combination that our fans will enjoy during NASCAR Championship Weekend and beyond.”
The Desert Diamond Casino Infield Experience provides racing fans with an immerse experience that surpasses anything else found in the world of sports. In addition to exclusive driver Q&As and autograph sessions, fans have direct access to the NASCAR Cup Series garage as teams prepare for the NASCAR Cup Series Championship Race on Sunday, Nov. 10. On Championship Sunday, fans with Desert Diamond Casino Infield Experience tickets can also sign the start/finish line, access the pre-race party and have the best access to the pre-race concert featuring international superstar Nelly.
“We’re excited to expand our partnership with Phoenix Raceway as title sponsor of the iconic Infield Experience as well as the Desert Diamond Casino West Valley 100,” said Mike Bean, CEO of the Tohono O’odham Gaming Enterprise. “We see a lot of opportunity to continue growing stronger together, particularly with our new Desert Diamond Casino White Tanks at San Lucy property opening later this year.”
Desert Diamond Casino West Valley boasts a reputation as a top attraction in the heart of Glendale’s Sports and Entertainment District. With more than 75,000 square feet of wall-to-wall entertainment space, the casino features both new and classic games with over 1,400 slot machines. It also includes the latest electronic and live table games, along with a sportsbook, two restaurants, a Food Court, and two bars offering craft beers and cocktails.
It will certainly be abuzz during the upcoming NASCAR Championship Weekend at Phoenix Raceway, Nov. 8-10. The weekend will feature four championship races in three days, beginning with a Friday doubleheader that includes the Desert Diamond Casino West Valley 100 and the NASCAR CRAFTSMAN Truck Series Championship Race. The following day, the action doubles down with Busch Light Pole Award qualifying for the NASCAR Cup Series Championship and the power-packed NASCAR Xfinity Series Championship Race.
That ups the ante for the NASCAR Cup Series Championship Race on Sunday, Nov. 10, as the sport’s top drivers compete for the Bill France Cup. Grandstand tickets for the NASCAR Cup Series Championship Race are sold out, but a scant number of Hillside and Desert Diamond Casino Infield Experience general admission tickets remain. Tickets are also going fast for Friday and Saturday’s action, so fans are encouraged to visit www.phoenixraceway.com to secure them before they are gone.
About Desert Diamond Casino
Desert Diamond Casino, with three locations in Southern Arizona (Tucson, Sahuarita, and Why) and one in the West Valley in Glendale, AZ, is owned and operated by the Tohono O’odham Gaming Enterprise, an enterprise of the Tohono O’odham Nation. A fifth location, Desert Diamond Casino White Tanks at San Lucy, is set to open near Glendale before the end of the year. Additional information can be found at www.ddcaz.com or by calling 833-DDC-2WIN. Follow Desert Diamond Casino West Valley on X (@DDCWestValley), Facebook (@DDCWestValley), and Instagram (@desertdiamondwestvalley).
About Phoenix Raceway
Home to NASCAR Championship Weekend since 2020, Phoenix Raceway has been the premier motorsports venue in the Southwest since 1964 and hosts two NASCAR race weekends each year. In 2024, the spring event weekend, March 8-10, kicks off the race season at Phoenix Raceway and features the NASCAR Cup Series, NASCAR Xfinity Series and ARCA Menards Series. Phoenix Raceway will once again host NASCAR Championship Weekend, November 8-10. During the action-packed, three-day event, champions will be crowned in the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR CRAFTSMAN Truck Series and ARCA Menards Series West. Phoenix Raceway also hosts a variety of events throughout the year, including concerts, corporate meetings and conferences, charity events, weddings, holiday events, sport and endurance competitions, and driving schools. For more information, visit www.PhoenixRaceway.com and download the new NASCAR Tracks App at www.phoenixraceway.com/nascar-tracks-app/.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.