New raceway-exclusive promotion celebrates Raising Cane’s debut as the Official Chicken Finger of Phoenix Raceway
Today, Phoenix Raceway is announcing their new partnership with Raising Cane’s, the home of craveable, cook-to-order Chicken Finger meals, as the Official Chicken Finger of Phoenix Raceway.
In addition, the track will be introducing the ‘Raising Cane’s Caution Count’ for each of NASCAR’s three national series championship races. Meaning, if four cautions occur throughout the race, a random section and row from the grandstands will be selected to receive a Buy One, Get One Free offer valid at participating Raising Cane’s.
With 44 locations across the state, Raising Cane’s is racing into the hearts of Arizonans and quickly becoming one of the nation’s fastest-growing restaurant brands with 800+ Restaurants in 40+ states and plans to open more than 100 new Restaurants across several new markets in 2024.
“We’re thrilled to bring Raising Cane’s famous Chicken Fingers to Phoenix Raceway and join in the excitement of NASCAR Championship Weekend,” said Sarah Roth, Regional Vice President of Raising Cane’s. “Becoming the Official Chicken Finger of Phoenix Raceway lets us fuel fans’ enthusiasm in a whole new way, and the Raising Cane’s Caution Count adds an extra layer of suspense to every race. We can’t wait to celebrate this partnership and share our ONE LOVE® with the amazing NASCAR community in Arizona.”
NASCAR Championship Weekend will feature four races in three days, beginning with a Friday doubleheader that includes the Desert Diamond Casino West Valley 100 and the NASCAR CRAFTSMAN Truck Series Championship Race. The following day, the action doubles down with Busch Light Pole Award qualifying for the NASCAR Cup Series Championship and the power-packed NASCAR Xfinity Series Championship Race.
Then, the 2024 season comes to a close with the NASCAR Cup Series Championship Race on Sunday, Nov. 10, as the sport’s top drivers compete for the Bill France Cup. Grandstand tickets for the NASCAR Cup Series Championship Race are sold out, but a scant number of Hillside and Desert Diamond Casino Infield Experience general admission tickets remain. Tickets are also going fast for Friday and Saturday’s action, so fans are encouraged to visit www.phoenixraceway.com to secure them before they are gone.
About Raising Cane’s®
Raising Cane’s is one of the fastest-growing restaurant brands, with 800+ Restaurants in 40+ states and plans to open more than 100 new Restaurants across several new markets in 2024. The company recently announced plans to be one of the top 10 Restaurant brands in the United States and is known for its ONE LOVE® – craveable Chicken Finger meals – which includes the iconic “Cane’s Sauce” – named the #1 most craveable sauce in the restaurant industry and most craveable chicken. For more information visit raisingcanes.com.
About Phoenix Raceway
Home to NASCAR Championship Weekend since 2020, Phoenix Raceway has been the premier motorsports venue in the Southwest since 1964 and hosts two NASCAR race weekends each year. In 2024, the spring event weekend, March 8-10, kicks off the race season at Phoenix Raceway and features the NASCAR Cup Series, NASCAR Xfinity Series and ARCA Menards Series. Phoenix Raceway will once again host NASCAR Championship Weekend, November 8-10. During the action-packed, three-day event, champions will be crowned in the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR CRAFTSMAN Truck Series and ARCA Menards Series West. Phoenix Raceway also hosts a variety of events throughout the year, including concerts, corporate meetings and conferences, charity events, weddings, holiday events, sport and endurance competitions, and driving schools. For more information, visit www.PhoenixRaceway.com and download the new NASCAR Tracks App at www.phoenixraceway.com/nascar-tracks-app/.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
