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Viva La Fiesta set for Phoenix Raceway Midway During March 8-10 NASCAR Weekend

PHOENIX (Feb. 29, 2024) – Phoenix Raceway announced today that Viva La Fiesta will be its newest attraction in the Phoenix Raceway Midway located near Gate 5. The Hispanic-themed exhibition will be on full display throughout the Shriners Children’s 500 NASCAR Weekend, March 8-10, and is FREE to all ticket holders.

“We couldn’t be more thrilled to introduce Viva La Fiesta to all of our fans this spring,” said Phoenix Raceway President Latasha Causey. “This addition to our midway brings a whole new element of fun to Phoenix Raceway, and we hope everyone enjoys it as much as we do.”

Through a partnership with Mexican beer brand Estrella Jalisco, fans can experience a variety of fun activities and displays throughout the weekend. The main stage will feature musical and dance performances from acts such as DJ J Medina, Mariachi Alas de Arizona, Ballet Folklorico Esperanza, and much more.

In addition, there will be Q&A sessions with Mexican-born NASCAR Cup Series driver and recent winner of the Ambetter Health 400 at Atlanta Motor Speedway Daniel Suárez along with players from Phoenix Rising FC. Fans can also get their picture taken with the trophy Suárez won at the King Taco LA Batalla en El Coliseo, the historic NASCAR Mexico Series race that took place Feb. 3 at the Los Angeles Memorial Coliseum.

There will also be Lucha Libre Wrestling in the Viva La Fiesta Zone, with matches taking place from 1:30 to 2 p.m. on Saturday, March 9, and 9 to 9:30 a.m. and 10:30 to 11 a.m. on Sunday, March 10. Fans can additionally find Sophisticated Few Low Riders, local food/drink trucks, and many more things to do at Viva La Fiesta all through the race weekend.

The Shriners Children’s 500 weekend begins on Friday, March 8, with the ARCA Menards Series’ General Tire 150 at 6 p.m. MST. Then, the NASCAR Xfinity Series will take the track at 2:30 p.m. MST for the Every Dig. Every Time. 200 on Saturday, March 9. The stars of the NASCAR Cup Series will close out the tripleheader weekend with the Shiner’s Childrens 500 at 12:30 p.m. MST on Sunday, March 10.

All three of NASCAR’s national series will then return in November to end their seasons and crown their respective champions. The NASCAR CRAFTSMAN Truck Series Championship Race will first hit the track at 6 p.m. MST on Friday, Nov. 8, followed the NASCAR XFINITY Series Championship Race at 4 p.m. MST on Saturday, Nov. 9.  Then, the 2024 season comes to a close with the NASCAR Cup Series Championship Race at 1 p.m. MST on Sunday, Nov. 10, as four drivers will vie for the highly coveted Bill France Cup.

About Phoenix Raceway

Home to NASCAR Championship Weekend since 2020, Phoenix Raceway has been the premier motorsports venue in the Southwest since 1964 and hosts two NASCAR race weekends each year. In 2024, the spring event weekend, March 8-10, kicks off the race season at Phoenix Raceway and features the NASCAR Cup Series, NASCAR Xfinity Series and ARCA Menards Series. Phoenix Raceway will once again host NASCAR Championship Weekend, November 8-10. During the action-packed, three-day event, champions will be crowned in the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR CRAFTSMAN Truck Series and ARCA Menards Series West. Phoenix Raceway also hosts a variety of events throughout the year, including concerts, corporate meetings and conferences, charity events, weddings, holiday events, sport and endurance competitions, and driving schools. For more information, visit and download the new NASCAR Tracks App at


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.

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