ISM Announcement Release 800x400 Article Beauty
Phoenix Raceway and ISM Connect, a pioneer in smart venue technology, today announced a multi-year partnership that includes naming rights for the Raceway’s modernized venue as well as the installation of a groundbreaking digital fan engagement experience. Beginning in 2018, the venue will be known as ISM Raceway.

Latest News

  • New Spoiler


    New Spoiler Making Phoenix Debut

    NASCAR announced this week that a new, more traditional spoiler will appear on the rear deck of Sprint Cup cars for the SUBWAY Fresh Fit 600™ at Phoenix International Raceway...

  • 03/15/10

    Park 'N Ride Program Available in April

    Phoenix International Raceway is encouraging race fans to make their trip to the track a smooth one on Saturday, April 10...

  • SUBWAY Fresh Fit 500 Start


    Tickets Remain for NASCAR at PIR

    The PIR Ticket Office will open for special hours on Saturday, March 20 and Sunday, March 21, on Saturday, March 27 and Sunday, March 28, and again on Saturday, April 3 and Sunday, April 4...

  • 03/05/10

    Light Rail Train on the Move

    Warning: Though race fans may feel the sheer intensity of NASCAR while driving the streets of Phoenix and surrounding areas this spring, the rules of the road still apply - even with Tony Stewart and Jeff Gordon at one's side...

  • Jeff Gordon Day


    Jeff Gordon Day in Arizona

    While there's not much of a winter in the Valley of the Sun, spring - as is the case with most places - still signifies a time of new beginnings: New spring flowers, longer, sunnier days, and a new race season at Phoenix International Raceway...

© 2017 Phoenix International Raceway


ISC Track Sites